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Research Fellow, MIT Sloan School of Management
Michael Schrage
Research Fellow, MIT Sloan School of Management
Michael Schrage is an expert in the economics of innovation and digital transformation, specializing in how businesses leverage data for competitive advantage.
Global Business / Economy
Is the Concept of a 'Fair Price' Disappearing in an Era of Personalized Dynamic Pricing — and Should That Alarm You?Is the very idea of a "fair price" becoming obsolete as algorithms tailor what you pay to who you are? Rita McGrath, Michael Schrage, and Amy Scott debate whether personalized dynamic pricing is a natural market evolution or a quiet erosion of consumer trust.