John Doe
Director, Fintech Innovations, PwC
John Doe leads the Fintech Innovations division at PwC and has over 15 years of experience analyzing financial technology across various global markets.
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Financial Technology (FinTech)
Is Africa the Last Great Frontier for Fintech Growth — or a Market That's Been Called That for a Decade Without Delivering?Africa’s fintech sector has enormous potential, driven by mobile adoption, digital payments, and the opportunity to expand financial access. But calling Africa the “last great frontier” can obscure the structural barriers that have limited progress for years. The real test is no longer whether fintech can attract attention or investment—it is whether these technologies can achieve sustainable scale, build trust, and deliver meaningful benefits to ordinary consumers.