Dr. R. Preston McAfee
Chief Economist, Microsoft
Dr. McAfee is a prominent economist known for his work in market structure and pricing models, with a focus on algorithmic pricing effects.
Cited In
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Financial Technology (FinTech)
Is Algorithmic Pricing Making Markets More Efficient — or Coordinating Price Increases Without Anyone Having to Make a Phone Call?Algorithmic pricing is reshaping markets in real time — but is it delivering efficiency or quiet collusion? Dr. R. Preston McAfee sees smarter, more responsive pricing that benefits consumers, Dr. Jeremy Josse warns of algorithms tacitly synchronizing price hikes without any phone call needed, and Ruth B. L. Jacobs argues the real issue is whether firms wield these tools transparently and responsibly.