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David C. Baker

Business Consultant and Author

David C. Baker

David C. Baker

Business Consultant and Author

David is a business consultant specializing in creative firms and agencies, with a focus on effective pricing strategies.

Cited In 1 Article

Global Business / Economy

Should You Ever Accept Equity in Lieu of Payment for Your Services — or Is That Just a Polite Way of Not Getting Paid?

A startup offers you equity instead of cash — and suddenly you're weighing the dream of a big payout against the reality of working for free right now. Mark Suster, Barbara Weltman, and David Baker debate whether accepting equity in lieu of payment is a savvy bet on someone else's future or just a polite way of not getting paid.

Jul 08, 2026