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Senior Economist, Mercyhurst University
Amy Scott
Senior Economist, Mercyhurst University
Amy Scott specializes in labor economics and price theory, with a focus on consumer behavior in the evolving pricing landscape.
Global Business / Economy
Is the Concept of a 'Fair Price' Disappearing in an Era of Personalized Dynamic Pricing — and Should That Alarm You?Is the very idea of a "fair price" becoming obsolete as algorithms tailor what you pay to who you are? Rita McGrath, Michael Schrage, and Amy Scott debate whether personalized dynamic pricing is a natural market evolution or a quiet erosion of consumer trust.